31/10/2007

Attik - sold

i first came across Attik about six or seven years ago when my creative director showed me a copy of Noise 3.5. I was completely captivated by their work and their unique background. Ever since i've always used them as a benchmark for quality design and branding. For me it's Attik's ability to maintain consistant style and quality across thier global network that amazes me everytime. I've often poured over Attik's press releases looking for clues as to what makes them so good.

i was very suprised that after 20 years of independence they have decided to sell out. It doesn't appear to be an agency in need of help or support, so i can't really see what they stand to gain from it. i just hope they manage to maintain their own brand and unique approach to design.